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Give & Go’s senior leadership team will retain a minority interest in the company
Mondelēz International, Inc. has announced it has completed its previously announced agreement to acquire a significant majority interest in Give & Go, a North American leader in fully-finished sweet baked goods and owners of the famous two-bite® brand of brownies and the Create-A-Treat® brand, known for cookie and gingerbread house decorating kits.
As with other recent acquisitions including Perfect Snacks and Tate’s Bake Shop, Mondelēz International will operate Give & Go separately in order to nurture its innovative and entrepreneurial spirit.
Give & Go will benefit from access to Mondelēz International’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its famous brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.