Nature’s Basket introduces plant-based meat category across 25 stores

Blue Tribe’s plant-based Chicken Nuggets and Chicken Keema are flying off the shelves and are top-selling products at Nature’s Basket plant-based products category

Considering the stats and the continuously developing consumer demands favouring sustainable and eco-friendly products, Nature’s Basket, part of RP-Sanjiv Goenka group, has launched an entirely separate category of Plant-Based Meat products.

This new category caters to the changing lifestyle and growing needs of new-age consumers. Under this specific category, the brand has partnered with Mumbai-based startup Blue Tribe Foods.

With the introduction of the plant-based category, the brand aims to walk hand-in-hand with the consumers. This category will house all the brands in the plant-based meat space, both Indian and International, including Blue Tribe and Beyond Meat, which was recently launched through the import route in India. 

Nature’s Basket has an extensive range of products that caters to multiple dietary and lifestyle requirements. The stores also have fresh fruits and vegetables, daily essentials, free-from alternatives, and a selection of proteins.

Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail, said “Through the plant-based meat category at Nature’s Basket, we plan to assist the rapidly changing lifestyle of consumers. We’ve partnered with Blue Tribe’s plant-based products to do this effectively, and it is already garnering impressive traction in Nature’s Basket stores in Mumbai, Delhi, Pune, Bangalore, and Kolkata. We will be adding a few more varieties under this category soon.”