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Gurugram-based nutrition and supplement platform HealthKart’s plant-based nutrition brand bGREEN has achieved the distinction of being India’s first vegan product certified by The Vegan Society of the United Kingdom.
Known as the oldest vegan organization in the world, The Vegan Society has certified that bGREEN contains no animal ingredients contamination in their products and the brand has performed no animal testing for the product, and thus, was certified for offering pure plant-based nutrition.
“In the growing plant-based nutrition space in India, bGREEN wants to inspire people to be more plant-based in their food choices by becoming most trusted and biggest brand that is 100% vegan in its origin,” said Kaustuv Paliwal, Associate Vice President, Brands, HealthKart.
When bGREEN was debuted in 2020, the country was still reeling from the effects of COVID-19. During this period, the company managed to provide nutrition to vegans through its online marketplace. It is a plant-based nutrition company that offers products like plant protein, pre-workout, and vitamins and minerals health supplements.