Coca-Cola unveils first limited-edition product Starlight

Brand drops first limited-edition product, Coca-Cola Starlight, inspired by space

Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.

Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds. Coca-Cola Creations was developed under the “Real Magic” brand platform, which was revealed in late 2021.

The first product to launch under Coca-Cola Creations is Coca-Cola Starlight. Coca-Cola Starlight offers a unique packaging design, featuring a multi-dimensional, light-filled star field and will be supported by a digital-first marketing campaign.

Coca-Cola Starlight will also be celebrated across partnerships and collaborations with leading designers, including world-renowned streetwear brand Staple, as well as social filters across Instagram. Coca-Cola Starlight is available for a limited time beginning February 21 across North America and in select countries globally in the coming months in zero-sugar only.

Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.