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Dairy landscape currently remains promising for brands like Sid’s Farm
Direct-to-consumer (D2C) dairy brand, Sid’s Farm has raised $1 million in a bridge round from its customers and their referrals. Being a bootstrapped enterprise driven by organic growth so far, this first fund raising from its high net-worth customers and their referrals is testimony to its brand credibility, superior quality, and unparalleled customer experience.
The company shall use this fund for new product development, infrastructure upgrades, deeper retail penetration, and digital transformation in order to gear up for future trajectory.
Founded in 2016 by Dr Kishore Indukuri, Sid’s Farm has now become synonymous with pure milk and clean production. As a brand promise, Sid’s Farm is trying to revolutionise the testing of milk ensuring no traces of antibiotics, hormones, or preservatives in the milk and dairy products. With a model farm, state-of-the-art laboratory, and modern production facility at Chevella near Hyderabad, Sid’s Farm ensures that more than 15,000 customers wake up healthy every day.
The revenue of India’s organised dairy industry is expected to rebound a solid 12 percent year-on-year this fiscal to Rs 1.6 lakh crore. As per a report from Statista, online sale of milk has grown to 2.1 percent of organised milk sale in India from 0.5 percent in 2017.