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Bira 91, an Indian craft beer brand manufactured by New Delhi-based startup B9 Beverages, has raised $10 million from MUFG Bank in Japan’. This investment showcases a strong belief in Bira 91 and its growth potential. The beer brand continues to grow at a rapid pace tripling its market share from pre-COVID-19 levels.
The investment comes after the company recently raised $70 million in a Series-D funding round led by Japanese beer company Kirin Holdings. With this investment, Bira 91 will continue to ramp up its production, bolster the supply chain and enhance innovation capabilities. As one of the fastest-growing brands in the world, the startup has built a diverse portfolio of award-winning beers and aims to drive the global shift in beer towards more colour and flavour.
As the fourth-largest beer company in the country, Bira 91 holds a market share of 5% across key markets in India. With five manufacturing facilities in the country, Bira 91 holds a combined manufacturing footprint of about 2.5 million hectolitres, along with a strong presence across 550 towns and 18 countries worldwide.