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Arth holistically caters to the physical, emotional, and mental well-being of women during this transition
Emcure Pharmaceuticals Ltd., a leading Indian pharma company with a strong focus on women’s healthcare segment, announces the launch of Arth, a unique range aimed at supporting women through their menopausal journey. The products address the challenges faced by women during menopause, combining scientific research with an understanding of women’s health needs. Arth holistically caters to the physical, emotional, and mental well-being of women during this transition.
Menopause is a natural phase in a woman’s life, often accompanied by a variety of physical and psychological symptoms. Perimenopause can last up to 10 years with varying degrees of multiple symptoms and women can experience over 30 symptoms affecting their day-to-day activities. An Emcure study revealed that 96 per cent of woman experience menopausal symptoms during this phase affecting their day-to-day lives, yet many refrain from seeking treatment due to lack of awareness. The Arth range aims to empower women to embrace this phase with good health, minus the judgement associated with it. Arth has been carefully curated to address multiple symptoms faced in the menopausal journey. Some of the SKUs developed as part of this initial launch are the multi-symptom capsules with the goodness of chaste berry, tender breast relief capsules, tablets for bone health & Brahmi capsules for brain fog
Instead of taking a preachy and conventional route to spread awareness on the subject, the brand will be turning to popular stand-up comedians to throw some light on the subject in a light-hearted way.