• September 8, 2026

Third Wave Coffee launches Third Rush

Launching first in Bengaluru, Third Rush will soon expand into Third Wave Coffee cafés across the country

Third Wave Coffee has announced the launch of Third Rush, a bold new dessert brand designed for impulse, indulgence.

Rajat Luthra, CEO, Third Wave Coffee, said, “With Third Rush, we’re building something that goes beyond dessert as a category and instead focuses on dessert as an experience.

At the heart of Third Rush is a menu that feels both comfortingly familiar and excitingly new – a curated mix of throwback favourites, crowd-pleasers, and playful, new-age indulgences.

Launching first in Bengaluru, Third Rush will soon expand into Third Wave Coffee cafés across the country, adding a new dimension to the brand’s already strong community-driven approach.

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