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Coca-Cola is reportedly planning a re-launch of its dairy-based beverage brand Vio. The company had launched Vio in 2016 but had to take the flavoured milk products off the market following poor response from consumers.
The company intends to establish its presence in every category, including the dairy segment, with focus on nutrition.
Coca-Cola has been running pilots with Vio to finalise its strategy in the dairy space for some time. The beverage major has developed new product under Vio brand, including a chocolate-flavoured variant.