Fric Bergen raises seed funding to strengthen distribution base

Start-up company Fric Bergen dealing in dips and sauces has announced raising of an undisclosed amount of seed funding from Kishore Ganji (CEO, Astir IT Solutions), Apurva Salarpuria (Director, Salarpuria Group) ,Rushi Ajmera (Ajmera Realty), Pratul Dalal (Executive Director, Western Press), and Pranay Desai, (Director of CD Equisearch).

 

The new funds will be utilized for strengthening the company’s position in the distribution sector to achieve a more extensive reach in the retail market and also building a pathway to Hotel, Restaurant, and Catering) industries for Business.

 

Vivek Singh, Co-founder, Fric Bergen said, “We plan to use the funds to expand our capabilities around innovative product offerings based on consumer preferences. We’ve introduced new flavours such as tandoori mayonnaise, and pizza and pasta sauces to cater to the needs of a diversified modern customer base.”

 

Currently, Fric Bergen have more than 10,000 outlets in North India with expansion to more than 60 cities around the country.