Plexure signs deal with US fast-food chain White Castle

Plexure will provide mobile engagement and loyalty capability through its intelligent marketing platform

Plexure Group has signed a deal with United States’ fast-food burger chain White Castle. Under the terms of agreement, Plexure will provide mobile engagement and loyalty capability through its intelligent marketing platform, helping White Castle strengthen its position in the US.

Often hailed as America’s first fast-food chain, White Castle boasts almost 400 restaurants located across 13 states.

Craig Herbison, Chief Executive says the new partnership is a clear validation of the Company’s hard work, refreshed focus and strengthened proposition. 

“Plexure is delighted to partner with White Castle as a significant US customer and looks forward to powering its marketing efforts. This collaboration is testament to our continued drive to deliver a suite of world-class products and enhanced levels of customer engagement. We’re committed to helping White Castle activate mobile as a critical digital channel to its customers, to grow their value whilst enhancing the overall customer experience,” he adds. 

Kim Bartley, White Castle’s Chief Marketing Officer said, “As a 98 year old family owned business with tremendously loyal fans, we’re excited about our partnership with Plexure and how this will empower us to have even more meaningful conversations with our current and future customers.”

For the full year ended 31 March 2019, Plexure’s revenue grew 44 percent to USD$11.4m, and it now has more than 128 million users globally on its platform.