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A Mumbai based startup, Rakyan Beverages Pvt. Ltd. that sells cold-pressed juices under the RAW Pressery brand, has raised Rs 40 crore ($6 million) from its existing investors.
Venture capital firms DSG Consumer Partners, Sequoia Capital and Saama Capital invested in this round.
The company plans to use the fresh capital mainly to boost its monthly production capacity to 5.5-6 lakh litres from 3.5 lakh litres. A small part of the proceeds will be used to ramp up the company’s cold chain logistics infrastructure and for marketing campaigns.
The company has its presence in 15 cities across the country. It is planning to bolster its position in West Asia, where it has recently entered Dubai, Abu Dhabi and Doha. In India, the company sells its products through modern retail outlets, including Nature’s Basket, Food Hall and HyperCITY.
It also runs a subscription-based service, wherein juice bottles of both 250 ml and 410 ml are delivered at the doorsteps of its registered users. It claims to have 25,000 active customers, and produces 8,000 bottles a day.