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Manpasand Beverages and Parle Products will be jointly distributing their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, Manpasand has introduced a new brand for Mango Sip, “Mango Sip Gold,” which will be available along with “Parle G”.
The first phase of the partnership was completed in the eastern region of India where up to 1 lakh outlets of Parle Products have been roped in by Manpasand Beverages.
Last year, Manpasand Beverages tied-up with Parle products to jointly distribute their brands. Through this partnership the company targets to expand distribution by two-folds by next fiscal year.
According to Manpasand, as both the companies are known for their dominance in small and value packs, this tie-up will create a formidable synergy in the food and beverages segment of India. It will also help Manpasand in achieving the goal of providing quality and nutritional products to the masses.