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In addition, CP Kelco will launch a brand awareness campaign in late March, featuring print and digital advertisements and helpful market insights.
CP Kelco, a leading global producer of specialty hydrocolloid solutions, has launched a new global brand strategy and redesigned website as part of the company’s continued focus on high-quality, nature-based ingredients, innovation and customer collaboration.
The new brand was unveiled at CP Kelco’s exhibit (Booth 51Q50/51R51) at the Food Ingredients China exposition in Shanghai, inspired by the company’s brand essence: “Unlocking Nature-Powered Success.”
“We have always been proud of our commitment to quality, our focus on ingredients that are derived from nature, and our passion for helping customers create successful products for markets and consumers around the world,” said Didier Viala, president of CP Kelco. “Our new brand strategy and website capture CP Kelco’s purpose, passion and positioning, and will enable us to increase the company’s visibility among decision makers and opinion leaders in the key industries and markets we serve.”
The redesigned CP Kelco website provides updated content about the company’s products and applications, as well as information on the company’s global heritage and focus on sustainability.
In addition, CP Kelco will launch a brand awareness campaign in late March, featuring print and digital advertisements and helpful market insights. The ads, which will be published across a range of food and beverage media outlets worldwide, will highlight new CP Kelco content resources addressing texture trends, protein trends, clean label solutions and the power of sustainability.