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After receiving the award Dr R S Sodhi, thanked International Advertising Association for acknowledging the efforts of the farmers’ organisation.
India’s largest food products marketing organisation, Gujarat Co-operative Milk Marketing Federation, which markets the popular Amul brand of milk and dairy products takes pride in being one of the biggest FMCG companies in India. Today, it handles brand AMUL worth Rs 53,000 Crores and is the biggest cooperative owned by 36 lac farmers of Gujarat.
Dr R S Sodhi, Managing Director, GCMMF (AMUL) has been awarded ‘Business Leader of the Year” and Jayen Mehta, Senior General Manager (Planning & Marketing), awarded Marketer of the Year – FMCG – Food by International Advertising Association on September 24, 2021 at Mumbai.
The IAA (International Advertising Association) leadership awards, which honor individuals in the fields of marketing, advertising, and media every year, were presented by Maharashtra Governor Bhagat Singh Koshyari, chief guest at the function.
IAA President, Megha Tata said “It is so rewarding to see the best in the business taking the time to be here and accepting these awards tonight. While I can describe our leaders tonight in many ways, I would just like to say that these unprecedented times call for unprecedented leadership and our leaders today definitely delivered on that.”
After receiving the award Dr R S Sodhi, thanked International Advertising Association for acknowledging the efforts of the farmers’ organisation. He presented insights into the Amul campaign.