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Dedicates e-commerce platform on International Coffee Day
Naveen Patnaik, Chief Minister, Odisha, has inaugurated the Koraput Coffee Cafe and a dedicated e-commerce platform (Koraputcoffee.org) to promote Koraput Coffee across the globe. The state government is also planning to set up several such cafes across the country, which will help in establishing the brand. Thus, transforming the lives of the local coffee cultivators.
Coffee farming is transforming the lives in the Tribal hinterland of Odisha’s Koraput district. Koraput, which is located at a height of 3,000 feet above sea level, is ideal for coffee cultivation due to its cool climate and rainfall. This homegrown coffee is a single origin 100 per cent Arabica coffee that will be competing with the speciality coffee market in near future.
Patnaik said, “I am glad, in just two years Koraput coffee has carved a niche for itself. For the benefit of tribal livelihood, my government has undertaken multiple initiatives for the promotion of Koraput Coffee. In addition to marketing of Koraput coffee by Tribal Development Cooperative Cooperation of Odisha Limited, this year Coffee Development Trust at Koraput has taken up to 300 ha of new and old coffee plantations.”
“Our new product line Tiger Bright is already catching the eyes of everyone. Many international buyers are approaching us for bulk purchases. I am sure this will help our tribal growers to fetch the competitive prices,” said Mansi Nimbhal, MD, TDCCOL.
In a major boost to the home-grown coffee brand, recently, Tata Coffee has agreed to market coffee grown in the Koraput district in national and international markets.