Dairy.com enters India with acquisition of startup Mr Milkman

First dairy acquisition in India by an international player

American firm Dairy.com has made its first investment in India with the acquisition of Gurugram-based Mr Milkman. The company has acquired a 100 per cent stake in Mr Milkman to strengthen its integrated supply chain solution offerings for dairies worldwide.

The two companies will use their combined agribusiness technologies, development resources, and industry expertise to enable and innovate last-mile dairy supply chain solutions for markets in India and abroad.

Dairy.com and Mr Milkman are positioned to thrive in India as their solutions are ideally suited to successfully supporting the country’s exponential rise of e-commerce and its increasing consumer demand for convenience, value, food safety, ease of payment, and product variety from the industry.

“Indian dairy sector and milk brands in India will need to employ technology at every level, right from procurement of milk to last delivery mile in order to grow and be successful. Milk brands in India and around the world operate on slim margins, and since milk prices have a cap, the only way to grow profits is to become more efficient – which can only happen through the implementation of technology,” said Mr Milkman Chief Executive Officer and Co-founder Samarth Setia.

Already used by over 60+ Indian dairy brands, Mr Milkman enables dairy food product companies to efficiently manage multiple aspects of dairy distribution, supply chain, customer subscriptions and delivery requests.