McCain Foods invests $55 M in Strong Roots for growth in plant-based sector

Strong Roots will remain independent with McCain Foods investing $55 million to help the company to grow and further drive its work in sustainability

Strong Roots and McCain Foods have announced a strategic partnership, with McCain Foods investing $55 million in Strong Roots to take a minority stake in the business.

The partnership enables Strong Roots and McCain Foods to continue meeting the rising consumer demand for healthy and natural food globally.

Strong Roots and McCain Foods will work together to leverage both companies’ complementary strengths to continue Strong Roots’ rapid growth and further its mission to “fix the freezer aisle” and provide plant-based, environmentally responsible, positive food choices, for everyone – globally and impactfully. Strong Roots will continue to operate in an independent capacity.

Strong Roots will use McCain Foods’ global presence to expand its own footprint in existing markets, including GB, Ireland, United States, and to enter new markets working with new retailers. The partnership will also allow Strong Roots to expand into the foodservice market through McCain Foods’ out-of-home network.