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The company is eyeing to launch outlets through franchisee route
Muscle & Strength India has launched its store in Haridwar, Uttarakhand. Renowned bodybuilder Mukesh Singh Gehlot, Mayank Pawar & Mohmmad Iqbal inaugurated the store located near Chandracharya Chowk, Haridwar.
Muscle & Strength India is now looking to expand aggressively in the North market and aims to open 20 stores in the next 1 year in the region. The company will also be opening multiple stores in Uttarakhand market. Muscle & Strength India is eyeing to launch outlets through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.
It currently has 20 stores spread across multiple cities and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. Muscle and Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof. These supplements are used for athletic performance, fitness and overall wellness.
“Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge,” said Praveen Chirania, Founder, Muscle and Strength India.
The company has also recently entered into manufacturing of its private-label product Perfect Series in the sports nutrition category and will widen its portfolio in the near future.