Cocktail brand Mr Jerry’s expands its reach to New Delhi

India’s first ready-to-serve cocktail-in-a-bottle enters Delhi

Mr Jerry’s, India’s first ready-to-serve cocktail-in-a-bottle, is expanding its footprints by launching in New Delhi. India’s very first commercially available cocktail range is superheaded by four young entrepreneurs, Mrinal Manu, Rincy Varghese, Arijit Bose and Pankaj Balachandran.

Launched in December 2020, Mr Jerry’s has in a very short period of time expanded to Goa, Mumbai and Bangalore. And after establishing in the metros, the brand plans to launch in West Bengal, Pondicherry and Telangana by the end of 2022.
 
After lot of trial and error, and copious consumption of the cocktails through the development process, the team triangulated on 6 cocktails recipes, with one limited edition and released it in the market, starting with Goa.
 
According to Rincy Varghese, Brand Manager at Blue Ocean Beverages Private Limited, “We aim to scale Mr Jerry’s by enhancing its product portfolio and by expanding our footprints to new cities. Owing to New Delhi’s diverse consumer profile, it has become a very important market for us.”
 
 In a span of 15 months, the brand has achieved a turnover of Rs 2.16 crore.