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To stay ahead in the competitive health snack market
In a major move to expand its product line, Ghodawat Consumer Limited (GCL), the FMCG division of Sanjay Ghodawat Group (SGG), has acquired Delhi-based startup “To Be Honest” (TBH), a market leader in India for nutritious and distinctive fruit and vegetable snacks. The acquisition will allow GCL to enter the health-conscious snacking market, a move that is particularly timely given the increased focus on fitness and wellness.
The startup currently offers ten different varieties of snacks, including ripe jackfruit, taro, purple sweet potatoes, golden sweet potatoes, beetroot, mixed sweet potatoes, chickpeas, and tomatoes.
In addition to its existing line of products, TBH recently expanded its “Ready-to-Cook” product line with the introduction of solar-dehydrated sprouts made with lentils and superfoods. These sprouts can be rehydrated in just five minutes, making them a convenient and healthy snack option.
The entire TBH team will join GCL and will be a part of GCL’s Impulse business. With a revenue of Rs 1,400 crore in FY22, the company is on track to reach Rs 2000 crore by FY23.