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Swiggy pioneered the Cloud Kitchen model with the launch of Swiggy Access in 2017
Online delivery platform Swiggy has sold its Cloud Kitchen business to Bengaluru-based startup Kitchens@, a leading player in the rapidly growing cloud kitchen industry, for an undisclosed sum.
The online food aggregator will become a stakeholder in Kitchens@ through the all-equity transaction of Swiggy’s Access. The Swiggy Access programme allows restaurant partners to establish kitchen spaces in neighbourhoods where they do not currently operate, with the goal of offering more variety and shortening delivery times for consumers.
By leveraging Swiggy’s analysis of local demand and selection of high-performing partners, Kitchens@ said it can diversify food options and meet customers’ needs in specific areas.
To cut costs, Swiggy has apparently planned to lay off 380 employees. The company also said that it will be shutting down its meat marketplace very soon.
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