Reliance launches iconic brand Campa in new avatar

Rolling-out of its cold beverage portfolio across India

Reliance Consumer Products (RCPL), the fast-moving consumer goods (FMCG) arm and subsidiary of Reliance Retail Ventures (RRVL), has announced the launch of the iconic brand, Campa, for a new-age India.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category. The launch of this brand is in line with the company’s strategy to promote homegrown Indian brands that not only have a rich heritage but also boast a deep-rooted connect with Indian consumers due to their unique taste and flavours.

RCPL’s roll-out of its cold beverage portfolio across India, starting with Andhra Pradesh and Telangana, is aligned with the company’s overall vision of offering value and choice to Indian consumers through high-quality products at affordable price points.

With this launch, RCPL is further strengthening its versatile FMCG portfolio which comprises heritage brands from Sosyo Hajoori, confectionary range from Lotus Chocolates, Sri Lanka’s leading biscuit brand Maliban, as well as daily essentials under its own brands including Independence and Good Life, among others.