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Saffola Oats has risen to prominence, experiencing remarkable growth within the category while seamlessly becoming a staple in the daily breakfast choices of consumers
In a remarkable achievement, Suffolk Oats, one of the leading brands of Marico Limited, has emerged as the Number 1 Oats brand in India, according to Kantar Household Panel Data. Since its inception in 2011, the brand has crafted a legacy of trust, consumer understanding and innovation to meet the diverse taste preferences of the Indian consumer and offer “better for you” food products.
Saffola Oats has risen to prominence, experiencing remarkable growth within the category while seamlessly becoming a staple in the daily breakfast choices of consumers. The brand has witnessed an astonishing tenfold increase in off-take volumes since its inception. According to the Kantar Household Panel Data, Saffola Oats now commands an impressive 43 per cent share of the market in value terms, surpassing all competitors. The data also underscores that 1 out of every 11 households in the country actively includes oats in their daily consumption.