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Karthik Kondepudi, Partner & CEO, Herbochem
Ashwagandha, an adaptogenic herb revered in Ayurveda for centuries, is renowned for its ability to promote balanced mental and physical well-being. However, Herbochem, a key player in the herbal industry, contributing to sectors such as nutraceuticals, health, and cosmetics, recognised a gap in the market and a need for innovation and focus on optimising Ashwagandha extracts for specific indications. Thus, the company launched +91 ASHWAGANDHA, a full spectrum ashwagandha extract optimised for ‘Tech Nutrition’ and ‘Technology-related Mental Wellness’. This product aims to manage common mental health concerns effectively. Karthik Kondepudi, Partner & CEO, Herbochem shares more about this new product with NUFFOODS Spectrum. Edited excerpts:
Please share details of the newly launched +91 Ashwagandha and its applications for the nutraceuticals and food processing sector.
+91 Ashwagandha is a unique, clinically proven strain of ashwagandha that was created and patented especially for its improved ability to treat mental health conditions like anxiety, depression, and stress. The studies for +91 Ashwagandha were carried out against the top-tier branded Ashwagandha products existing on the market, in contrast to many clinical trials that pit novel medicines against a placebo. Because of its extensive testing, +91 Ashwagandha is guaranteed to perform better than other supplements. This product is also adaptable, available in a variety of dosage forms, and ideal for incorporation into different formulations. Because of its remarkable effectiveness,
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