The need is for honest food labelling to strengthen consumer trust

Rashida Vapiwala, Founder, LabelBlind

Food Labelling is an effective tool to protect consumer health in terms of food safety and nutrition. With the increase in global trade and a shift away from the traditional face-to-face food producer and buyer relationship, there is a greater need to create food labels that are dynamic, clear and can be trusted. In such a scenario, digital food labelling has emerged as one of the powerful tools for product and labelling compliance, guidance and awareness, labelling automation, comprehensive nutrition assessment and market readiness. LabelBlind is a pioneer in the space of digitising food labelling in India. The company’s SaaS platform, FoLSol is India’s 1st AI-led Digital Food Labelling Solution that digitises the labelling workflow of collaborating teams through the lifecycle of a food label – from label creation to AI-led label validation – that makes food labelling accurate, easy and efficient for PD, QA and Regulatory Teams. Rashida Vapiwala, Founder of LabelBlind, shares her thoughts on the food labelling scenario in India. Edited excerpt:

What are the recent trends in the Indian F&B labelling? Please give a comparison with the global trend. 

Food labelling in India is undergoing a transformative shift, significantly influenced by the heightened awareness of consumers, proactive regulatory measures, and innovative approaches by manufacturers. Food Labelling is a subject that is primarily held together by 3 key stakeholders – Consumers, Regulator and Food manufacturers. Post-COVID Consumers who demand transparency in Food Labelling

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