Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The campaign film visually demonstrates the precision engineering of the products
Leading cookware brand Stahl is celebrating a decade of pioneering triply cookware with its latest campaign: ‘India’s Triply Pioneer – 10 Years of Triply.’ Anchored by a digital film, it spotlights cutting-edge product design, which has sparked a movement transforming the way India cooks.
Backed by over three decades of expertise in manufacturing world-class cookware under its parent company, Autopress India, Stahl was built on a deep understanding of materials, performance, and evolving kitchen needs.
The campaign film visually demonstrates the precision engineering of the products. With close-ups of the cookware, it demonstrates the attention to detail which is usually found in the advertisements of the automotive sector. The film captures the emotional and functional transformation that quality cookware can bring to the kitchen.
Dhruv Agarwal, CEO and Director, Stahl Kitchens, commented, “When we introduced triply cookware to India in 2015, the category didn’t exist; we had to build it from the ground up. At Stahl, we don’t just sell cookware, we change the way people experience cooking. Over the past decade,
we have earned the trust of discerning home chefs, culinary creators, and design-conscious cooks by staying true to one belief: well-designed cookware brings out better flavour.”